The
Work
Good Things
Core Services
Marketing + Production, Campaign Development, Content Creation + Production, Live Interviews + Press, Event Production + Host, Copy Editing, On-Site Retail, Brand Integration + Partnerships
Task
Transform Maryah's original 2018 manuscript of "Good Things" into an awe-inspiring debut picture book, slated for full publication under the prestigious banner of Penguin Random House.
Impact
Approached by Penguin Random House in 2020, Maryah expanded her brand, Greene Piece by publishing and debuting Good Things, a 28-page picture book released in August of 2023. Inspired by her time spent as an educator in underserved communities, Maryah tells a tender and necessary story about love, loss, hope and memory through plants. With a goal of spotlighting the mental health needs of black and brown children of color, Good Things aims to destigmatize grief and the ways in which it is expressed and validated within communities of color.
Maryah spearheaded PR efforts by creating unique and tear-jerking social content resulting in 5M+ views cross-socially and a primetime spot on Good Morning America. Features in Refinery 29, YAHOO! and more soon followed. Maryah has since launched a book tour visiting top bookstores like McNally Jackson and Books of Wonder while also expanding the complimentary tour to NYC public schools in an effort to promote mental health advocacy in communities of color. Good Things is available at all major retailers.
Sonos
Core Services
Campaign Ideation, Creative & Social Strategy, Content Creation, IRL Event Ambassador, Community Engagement, Cross-Functional Collaboration, Paid Social Advertising, KPI Tracking
Task
Develop and produce social campaigns in partnership with Sonos to launch the debut portable speaker, ‘The Sonos Roam’.
Impact
Collaborating cross-functionally with Sonos’ creative, marketing and social teams, Maryah produced 3 creative social campaigns along with a plant-filled IRL debut event for top influencers and music tastemakers. Following the release of the ‘Roam’, Maryah strategically developed social ideation highlighting the product’s portability, eye-catching color and sound quality in an effort to increase the brand’s cultural capital within NYC’s creative community. Maryah’s partnership with Sonos continues organically through the release of over 3 Sonos products since 2020.
Campaign I , Campaign II , Campaign III
Uniqlo
Core Services
Brand Partnerships, Content Strategy Development, Project Management, Content Creation, Event Host, Product Marketing
Task
Support the launch of Uniqlo's sustainable clothing campaign, RE.UNIQLO with a focus on repurposing, environmental responsibility and redefining the standard of sustainable fashion.
Impact
A proud partner since 2021, Uniqlo worked alongside Maryah Greene to promote the brand’s ongoing contribution to sustainability and product repurposing. In partnership with the brand’s creative, digital and marketing teams, Maryah curated 360-degree campaigns and IRL activations.
Major highlights include the launch of the RE.UNIQLO program. Maryah created +20 social deliverables across 4 seasons, aimed at redefining the brand’s commitment to sustainable fashion. From modeling to creative direction, Maryah turned Uniqlo’s campaign vision into a reality by curating cross-social campaigns that built cultural capital and organic engagement.
Maryah also took on the brand’s IRL event needs by producing a one-of a kind repotting event highlighting the brand’s sustainable linen-range for Spring 2023. The events featured top influencers in the lifestyle and sustainability space resulting in dedicated press coverage, organic social highlights from 30+ attendees and paid social advertising.
Campaign I , Campaign II , Campaign III , Campaign IV
Core Services
Content Strategy, Script Development, KPI-Tracking, Integrated Production, Content Creation, Ambassador and IRL Host, Project Management, Creative Direction
Headspace
Task
Create a culturally resonant and trend-conscious video series about plant care that places emphasis on addressing the mental health and wellness needs of Headspace's expansive audience of over 5 million.
Impact
At the peak of the pandemic, Headspace, with over 5 million subscribers seeking mental and emotional health support, enlisted Maryah to develop their debut in-app content series. Aimed at simultaneously sharing plant tips and tricks with the community and providing a unique form of meditation, ‘Plant Wisdom’ was born. The 25-episode series featured within ‘The Wake Up’ received a 2020 Webby Award and was featured cross-socially as paid advertising for the Headspace app. T
The series attracted over 25,000 new social followers and peak organic engagement with subscribers submitting plant-care questions for Maryah to answer.
Dove
Core Services
Campaign Strategy, Project Management, Event Ideation & Execution, Social Strategy, Content Creation, Brand Ambassador, Host, Public Speaking
Task
Conceptualize a premier IRL event and social campaign for top beauty editors, influencers and tastemakers for the launch of Dove’s first plant based deodorant, ‘Dove Care by Plants’.
Impact
To launch Dove’s first ever plant-powered deodorant, ‘Dove Care by Plants’, Dove social and marketing teams worked alongside Maryah to produce a plant-filled IRL event atop Rockefeller Center. Attendees were invited to an interactive installation and led through a ‘Plant Care 101’ session, hosted by Maryah Greene of Greene Piece. Highlighting the power and influence of plants in Dove’s latest formula, Maryah mingled with top editors from Byrdie, Elle, Essence along with Instagram & TikTok’s favorite beauty gurus who produced organic social content for an audience of 150K+ followers along with trending editorial articles to boost the launch of the new line. The immersive plant-filled experience resulted in 50+ organic social posts with peak impressions cross-socially.
Campaign Recap , Essence , Glamour , NYMagazine
Ted Baker
Core Services
Project Management, Creative Strategy, Account Management, Modeling, Copy Writing, Brand Ambassador, Editorial Direction
Task
Support, ideate and lead British fashion brand, Ted Baker, in the launch of their debut capsule collection with the Brooklyn Botanic Garden capsule collection.
Impact
With over 500+ visitors anticipating the release of the Pixel 8 Pro, Google solidified it’s commitment to sustainability and community engagement by partnering with Maryah. With an expertise in plant care, eduction and community wellness, Maryah lead visitors through a repotting demo by repurposing Pixel 8 Pro packaging into a planter for a plant for customers to take home with their new phones. The partnership resulted in an increase in in-store sales of Google devices and organic social highlights across top influencer and community pages to reflect Google’s commitment to sustainability and community.
Paul Mitchell
Core Services
Campaign Ideation, Social Strategy, Content Creation, IRL Ambassador and Brand Rep, Project Management, KPI Tracking and Reporting
Task
Develop and produce a social campaign with an IRL element to promote Paul Mitchell’s debut Tea Tree hair care line while reinvigorating their commitment to sustainability.
Impact
In partnership with Paul Mitchell social and marketing teams, Maryah ideated the social and IRL launch campaign of ‘PM’s 1M Trees Tea Tree’ gift set for Earth Month. The campaign highlighted top beauty influencers, experts and tastemakers across Instagram and TikTok like @xoemira, @rae.hersey, @mattloveshair and more. Maryah’s plant design firm, Greene Piece customized and delivered 10 IRL, VIP plant design sessions for creators while focusing on the best tips and tricks for hair and plant care. the brand’s commitment to clean beauty was r The campaign resulted in 28 organic social posts, 1.8M+ social impressions and a 628% ROI.
Campaign I ,Campaign II, Campaign III
Core Services
Project Management, Creative Strategy, Account Management, On Site Host & Ambassador
Task
Support Google in launching the Pixel 8 Pro by conceptualizing in-person events designed to connect with the local community, enhance the brand's presence on social media, and reaffirm the company's dedication to sustainable tech.
Impact
With over 500+ visitors anticipating the release of the Pixel 8 Pro, Google solidified it’s commitment to sustainability and community engagement by partnering with Maryah. With an expertise in plant care, eduction and community wellness, Maryah lead visitors through a repotting demo by repurposing Pixel 8 Pro packaging into a planter for a plant for customers to take home with their new phones. The partnership resulted in an increase in in-store sales of Google devices and organic social highlights across top influencer and community pages to reflect Google’s commitment to sustainability and community.
Juneshine
Core Services
Creative Strategy, On-Site Project Management, Creative Direction + Design, Event Host and Production, On Site Retail, KPI Tracking
Impact
Juneshine tapped Maryah for her creative expertise and IRL concept development to kick off their first ever Governor’s Ball pop up tent. From creative design to on-site building and planting, Maryah spearheaded the efforts in creating a fully immersive green space centered around Juneshine’s debut kombucha flavor release, ‘The Midnight Painkiller’. Maryah customized, designed and built the brand activation with over 35 XL plants, a custom live plant-wall of 150+ plants for visitors to receive a free co-branded polaroid along with a plant giveaway. The activation resulted in a 15K follower increase in 48 hours and over 250 organic social posts.
Task
Conceptualize, design and host Juneshine’s debut IRL activation at The Governor’s Ball 2021 to increase social engagement, brand exposure and awareness.
New Balance x High Snobiety
Core Services
Brand Ambassador, Brand Partnerships, Creative Direction + Design, Campaign Development, Project Management
Impact
Maryah collaborated with High Snobiety to support New Balance in their renewed commitment to sustainable fashion, spotlighting the brand's latest trainer release, the '574 Core'. Taking charge of campaign development and creative direction, Maryah crafted a narrative around New Balance's longstanding dedication to sustainability, while also showcasing influential cultural figures like herself. The campaign showcased the sneaker seamlessly integrated into Maryah's world of plant 'doctoring & designing', underscoring New Balance's connection to creative communities and street culture. Additionally, by emphasizing the mental and emotional health benefits of plant care, the campaign underscored its commitment to uplifting fellow creators who prioritize sustainability in their creative endeavors.
High Snobiety, Campaign
Task
Reestablish New Balance’s commitment to environmental sustainability by launching the brand’s ‘Green Leaf Standard’ along with the 574 Core trainer.
Stash
Core Services
Campaign Ideation & Strategy, Project Management, Content Creation, KPI Tracking, Social Strategy & Engagement.
Task
Introduce Stash as a premier investment app to target audiences. Destigmatize cultural assumptions around investing.Track social and cultural trends to inform campaign and content creation.
Impact
In partnership with Stash social and marketing teams, Maryah worked collaboratively to develop the investment app’s premier social campaign aimed at educating and destimatizing the world of investing for millennial and gen-z audiences. Highlighting the brand’s commitment to making investing feel approachable, Maryah spearheaded the brand’s social campaign with scenic shots of NYC accompanied with her own entrepreneurial journey as a creator. The campaign resulted in an increase of 5K organic impressions leading Stash to renew their partnership with Maryah throughout 2023.
Crate & Barrel x Architectural Digest
Impact
Crate and Barrel enlisted Maryah to spearhead their initiation into the burgeoning indoor houseplant trend. With Maryah crafted inventive social campaigns aimed at not only bolstering the brand's stature in the houseplant domain but also driving sales of its premium planter collection. The social and email initiatives yielded unparalleled results and fostered authentic cross-social interactions. This engagement provided a platform for followers to seek expert advice from Maryah, affectionately dubbed "The Plant Doctor," as they navigated their own plant parenthood journeys.
In recognition of her transformative contributions, Maryah's pioneering efforts earned her a coveted nomination to the prestigious AD100 list by Architectural Digest x Crate & Barrel. Further solidifying her influence, Maryah was invited to participate in a distinguished panel alongside esteemed designers, where she shared invaluable insights and showcased Crate & Barrel's commitment to superior design aesthetics and holistic plant care practices.
Core Services
Brand Ambassador, Campaign Development, Creative Strategy, Brand Partnerships, Production, KPI-Tracking, Project Management, Script Development, Event Host
Task
Present the inaugural indoor planter collection by Crate & Barrel, strategically positioning the brand as a reputable authority in both design and plant care within the context of the societal trend towards nurturing indoor greenery during the pandemic era.
Well + Good
Core Services
Content Strategy, Script Development, KPI-Tracking, Integrated Production, Content Creation, Ambassador and IRL Host, Project Management, Creative Direction
Task
Create a socially engaging and wellness-forward video content series for Well + Good’s social verticals.
